Online Publishers:
- Target offers based on prior purchases by enabling seamless linking of credit cards
- Eliminate deal friction from paper vouchers and track customers through cards
- Create long-tail revenues by tracking and capturing share of recurring purchases
Offline Merchants:
- Increase revenue and build returning customers by reaching online shoppers with targeted deals
- Understand the ROI of online advertising spending
- Minimize cannibalization of existing customers by targeting offers
Card Issuers:
- Build unique, dynamic rewards programs
- Reward customer loyalty with targeted offers
- Create new revenue streams with merchant-funded offers