Portland, Oregon, October 18, 2018 – ARM Insight, a leader in payments data solutions, recently passed a significant milestone on the way to earning an American Red Cross Platinum Award in 2018. Through its Divvy Product Suite Charity module, ARM Insight has already helped bank customers donate more than $500,000 to the American Red Cross relief efforts in North Carolina and Florida following Hurricanes Florence and Michael.


The charity module of the Divvy Product Suite allows participating bank customers to convert their credit and debit card loyalty rewards into donations. Thousands of banks have chosen to offer Divvy Charity as a part of their loyalty rewards, and customers of those banks can choose to donate their points to the charity of their choice. Many of these customers have chosen to support the American Red Cross.


“Through the generosity of corporate partners and individual donors, the American Red Cross is prepared before disaster strikes. Corporate donors, like ARM Insight, help secure a reliable funding base for disaster relief services that enables the Red Cross to respond immediately, meeting the needs of individuals and families affected by disaster, regardless of cost,” said David Schaeffer, Chief Development Officer of the Red Cross Cascades Region. “We appreciate innovative companies such as ARM Insight developing new tools that help us find new ways to raise funds.”


Already a recipient of the American Red Cross Gold Award in 2017, ARM Insight also helped raise more than $500,000 to support relief efforts in the aftermath of hurricanes such as Harvey, Maria, and Nate.


“ARM is pleased with the success of the Divvy Charity product and happy that we are converting loyalty points into meaningful donations to these charities,” said Jason Hills, Chief Revenue Officer at ARM Insight. “Our bank customers are not only able to help charities by donating their loyalty points, but bank customers that enroll in Divvy transact 46% more times per month than customers that do not.”


Over 3,000 banks offer Divvy as a part of their debit or credit card loyalty solution. The product can be integrated into a bank’s existing loyalty suite through single sign-on, or it can be easily deployed as an email tool that requires no integration.


Companies with loyalty points programs that are interested in empowering customers to transform their points into donations can learn more at www.arminsight.com.


About ARM Insight

ARM is a provider of payments-based business intelligence (BI) solutions for credit, debit, and prepaid card processors; investment companies; financial institutions; and retail corporations. ARM is a leader in transaction-based analytics, programs, and data solutions. ARM’s platform is able to transforms the billions of raw transaction data from legacy technologies into actionable information, which enables companies to make intelligent business decisions and automate manual operational tasks.


Founded in 2010, ARM’s team of data scientists and payments industry veterans provide source data from billions of payments transactions to deliver timely, rich insights that help clients spot fraud and spending trends first.


About American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/Cascades or find us on Facebook at Red Cross Cascades, Twitter at @RedCrossCasc and find us on Instagram at @RedCrossCascades.