Insights on Changing Consumer Behavior (FIRST)

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Who We Are

About ARM Insight

ARM Insight is a provider of financial data business intelligence (BI) solutions for financial institutions, payment processors, investment companies, and retail corporations. Through its innovative synthetic data process ARM Insight can transform raw transaction data from legacy technologies into actionable information, which enables companies to make intelligent business decisions, automate manual operational tasks, and optimize their data strategies. ARM Insight’s team of data scientists and financial services industry veterans provide source data from billions of transactions from over 1,000 financial services companies to deliver timely, rich insights that can be used for machine learning, artificial intelligence, data monetization and other strategic use cases.

Data Monetization

By adding valuable enhancements, we transform client data into a monetized, actionable product for the data consumer market


Security Assurance

We adhere to high security standards, maintaining industry best practices when transmitting, tracking, and storing data. With six consecutive years of PCI Level 1 Compliance under our belts, all ARM Insight platforms are architected to help you be GDPR, GLBA, and CCPA compliant.


Privacy Protection

Strict data privacy practices and protocols ensure that client data—and their customers—are always completely safe. We add privacy protection layers on top of the cryptography and differential privacy methodologies being used by the National Security Agency (NSA), Chase, Apple, Microsoft, Uber, and Google. 


We use the latest cloud, cryptography, machine learning, and applied mathematical technologies to improve our data products and stay ahead of the curve in our data security and privacy procedures.

Management Team

We are a team of fintech and data industry veterans, experts, and talented engineers.

We envision a world where data is accessible and privacy is protected.

Randy Koch

Randy Koch


About Randy

Randy Koch is a successful technology and data executive with experience in leading start-up and multi-national companies. As CEO, Randy has led ARM’s growth to successfully monetize data for 1,000+ financial institutions, by leveraging ARM’s innovative synthetic data platform. Randy is widely considered a data thought leader, authoring the “Data Monetization Road Map,” which is the standard methodology for securely monetizing data.

Prior to ARM Insight, Randy was President of CommerceGuard (a joint venture between Samsung, GE, Siemens, and Mitsubishi), a global technology and data company, with operations in the US, Asia, Europe, and the Middle East.

Randy graduated from Cornell University with a degree in Industrial Engineering. He is an active member of the Young Presidents’ Organization (YPO).

Jason Hills

Jason Hills

Chief Revenue Officer

About Jason
Jason Hills is an experienced financial technology executive with over 20 years of sales and account management experience, including 11 years building and managing high performance sales teams. He has a diverse background of developing successful business go to market strategies in high growth early, mid, and late stage venture backed startups and publicly traded companies.
As Chief Revenue Officer at ARM Insight, Jason leads all revenue producing operations including Sales, Marketing, Account Management, and Business Development.
Before joining ARM Insight, Jason was the Senior Vice President of Sales and Account Management at LendKey, a SAS based online lending solution. Prior to that he was at Fiserv where he was the Senior Vice President of Sales for their Digital Channels and Electronic Payments business units. He came to Fiserv from CashEdge, where he led Sales, Account Management, Business Development, and Sales Engineering teams from 2004 through their acquisition by Fiserv in 2011. He received his B.S. in Business Marketing from the University of Idaho and an studied entrepreneurship at Babson College.
Gopinath Dhanakodi

Gopinath Dhanakodi

Chief Technology Officer

About Gopi
Gopi has over 15 years of experience in the software industry, designing and building innovative SaaS/PaaS applications and services for variety of industries. Gopi joined ARM Insight from MyProcess, where he was an executive vice president responsible for product development, project management and operations. At MyProcess, Gopi managed a large offshore team and developed the award-winning SnapFlow product. Prior to MyProcess, Gopi worked at Serena where he was responsible for Company’s flagship product and managed software development teams from three different continents. Gopi also worked at Ensequence, Intel and Reuters bringing extensive experience in architecting, developing and managing applications.
Gopi holds a Bachelor’s degree in Computer Science and a Master’s degree in Computer Applications.
John Dettra

John Dettra

Chief Financial Officer

About John

As Chief Financial Officer, John Dettra oversees all financial and fiscal management aspects of company operations. He is a seasoned financial executive with a strong background in strategic planning, mergers and acquisitions (private and publicly-traded), budgeting and analysis, financial management and operational experience in high-growth companies.

Prior to joining ARM Insight, John served as CFO of Revelar, a med-tech startup that developed a POC device and assay for non-invasive breath analysis with an initial focus on disease prevention and screening.

Prior to joining Revelar, John served as the CFO of Evanta Ventures, a private equity owned company serving top executives as the market leader in collaboration and leadership development platforms. During his tenure at Evanta, the company realized significant revenue and profitability growth prior to being sold to CEB, Inc. for nearly $300 million, resulting in a return to shareholders of over four times in just over 3 years.    

Prior to Evanta, John was CFO at Pulse Health.  Prior to Pulse Health, he was VP of Finance and Administration at Unicru.

John is a Certified Management Accountant (CMA), and is a University of Oregon graduate.


Jonathan Chin

Jonathan Chin

Co-Founder, SVP of Product

About Jonathan

As the Vice President of Product for ARM Insight, Inc., Jonathan oversees overall product strategy. A born technologist and entrepreneur, Jonathan started building websites at the age of 13 and later developed professional experience in corporate finance and accounting for technology companies, working with some of the web’s biggest brands including Facebook, YouTube and Linden Labs.

Most recently, Jonathan was director of membership services and merchandise for a direct marketing company, where he optimized customer acquisition and conversion strategies through multivariate testing, A/B testing, web analytics and user testing.

Jonathan holds a bachelor’s degree in Business Economics and Accounting from the University of California Santa Barbara.

Steve Shaw

Steve Shaw

SVP of Marketing

About Steve

Steve Shaw is Senior Vice President of Marketing at ARM Insight, where he is responsible for the overall marketing, branding and communications strategy for the company. Shaw has over 20 years of marketing and communications experience with a broad range of technology firms, ranging from small tech startups to Fortune 500 companies.


Prior to joining ARM Insight, Shaw was the Vice President of Strategic Marketing for the Digital Banking Group at Fiserv, focused on expanding awareness for the company’s integrated online banking, payment and mobile banking services; developing innovative product roadmaps; and supporting the launch of a new Fiserv brand. Before Fiserv, Shaw served as a Director and Product Strategist at CheckFree where he was responsible for the overall product marketing and marketing communications activities for the company’s Electronic Banking Services division.


Shaw has also held marketing and communications positions at Corillian Corp., a leading provider of online banking services, and The Weber Group, a top PR firm. Shaw has an MBA from The University of Portland and a B.A. in Communications from Brigham Young University.


Lorn Davis

Lorn Davis

VP, Corporate & Product Strategy

About Lorn

Lorn Davis leads corporate & product strategy at ARM Insight. Lorn brings in-depth experience in strategy development and product management from his work at SeraCare Life Sciences where he was the Senior Director of Data Products & Analytics and a member of the Executive Leadership Team that led the business to a successful exit at the end of 2018. Prior to joining SeraCare, he worked as a consultant leading data analytics teams engaged with large government and private organizations. Lorn earned his BA in Liberal Arts from St. John’s College (NM) and his MBA from Harvard Business School with a focus on technology and entrepreneurship.


Chad Whitney

Chad Whitney

SVP, Data Partnerships

About Chad
Chad Whitney has nearly 20 years experience as a sales and management leader across various financial technology and services firms.  He has a diverse background of developing successful business go-to market strategies for companies of all sizes; ranging from pre-product VC backed startups to multi-billion dollar publicly traded global organizations. 

At ARM Insight Chad heads the data growth and acquisition team across all verticals and industries. Prior to ARM Insight, Chad ran all of sales in North America for CENTRL; a privacy/compliance and vendor risk software platform.  Over the course of his career Chad has held sales and management roles at Fiserv, CashEdge, Salesforce and GlobeOne/Meed and managed Tier 1 relationships across financial services, technology, retail, and insurance clients globally. 

Chad holds a bachelor’s degree in Business and Economics from the University of Idaho
Noel Bosco

Noel Bosco

SVP, Account Management

About Noel

Noel Bosco leads Account and Operations Management at ARM Insight.  Noel has extensive experience in technology, operations, and account management in the financial and legal industries from his experience at Epiq Systems and most recently, Fiserv.  Noel held leadership positions in both companies, focusing his efforts on building strong client relationships and leveraging those relationships to continue to build products and services to ensure client satisfaction and company growth. 


Noel earned his B.S. in Business Administration from Warner Pacific and further studied Software Engineering at Oregon Graduate Institute. 

Board of Directors

Randy Koch

Chris Marsh

Dan Afrasiabi

Adam Caplan

David Nelsen

Doug Fieldhouse

Ygal Sonenshine
Ygal Sonenshine is an entrepreneur, private investor and philanthropist.
He was the longtime founder and CEO of Raygal, Inc., one of the nation’s most successful restaurant design and supply companies, with clients including Far West Services, Del Taco, Fuddruckers, Rusty Pelican, Chuck E Cheese, Cheesecake Factory, Morton’s of Chicago, BJ’s Pizza, House of Blues, Marriott, Montage, Hilton, Hyatt, Balboa Bay Club, Staples Arena and other stadiums. Raygal was acquired by Bradford equities in 1999.
Most recently, Ygal was the Chairman of the Board and a significant shareholder in Wingstop Restaurants, Inc., a casual dining company. In just 7 years following the acquisition of the company by a small group of investors, Wingstop grew from 87 locations to over 460 restaurants, before its acquisition by Roark Capital Group in early 2010.
Ygal holds a BS in Business Administration and Marketing from UCLA and is an active member of the Young Presidents’ Organization (YPO) , World President’s Organization (WPO) and Chief Executives Organization (CEO).


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