What If You Could Safely Monetize Your Data While Protecting Privacy and Security?
Key Benefits of ARM Mimic™
Being able to leverage the insights available within your data can help drive better customer service, deepen personalization efforts, build better products or find new sources of revenue. However, at the core of this big data phenomenon is the dilemma of effectively using the key insights found within the data, while ensuring that sensitive personal information is protected and not shared or put at risk. How can you drive data-driven innovation while complying with data privacy regulation?
Using the ARM Mimic synthetic data engine, companies can safely synthesize their data assets – protecting consumer privacy information from being exposed, while still maintaining the statistical relevancy of the data. The synthetic data can then be used for internal initiatives like analytics, machine learning and AI, marketing and segmentation activities, and new revenue streams through external data monetization.
Safe and Secure Data Monetization
Data Privacy Protection
How Does ARM Mimic™ Work?
First, no “real” data ever leaves your firewall. We install ARM Mimic™ behind your firewall so you can avoid exposing any raw data.
Second, ARM Mimic™ takes a layered approach to ensure privacy and security.
All Inside Your Firewall
Complete PII & Sensitive Data Anonymization
(In this step we use SHA2 one-way hashing to completely anonymize all PII and sensitive data fields)
Differential Privacy Notice Injection Process
(In the step the data additional mathematical noise is added using 3
randomly selected different noise algorithms)
Algorithm Randomization for Every Data Record
Finally, ARM Mimic™ uses best-in-class functions such as Secure Hash Algorithm (SHA) 512 combined with a secure salt value to one-way hash and completely anonymize all personally identifiable information (PII) and sensitive data fields. After anonymization, Mimic injects data mathematical noise using three randomly selected algorithms for every data record. The resulting synthetic data set has a 0% exact match probability while maintaining 99.9% statistical accuracy.
Let’s discuss how you can transform your data and increase revenue with ARM Mimic™. Please complete the form below to set up an introductory consultation.