Insights on Changing Consumer Behavior (FIRST)

Read the Report

Delivering Actionable Insights Based on the “Truth” of Transaction Data History



Transaction Data Provides More Granularity, Resulting in Significant Intelligence

Whether you’re looking for trends in retail transactions to inform investment decisions or to understand consumer behavior over a broader set of consumers, the ARM Mimic Data Suite and ARM Direct Data Suite give you a distinct advantage because of our financial and payments data.

Each data suite includes daily transactions from millions of different cards across various payment types (Credit, Debit, General Purpose Debit, HSA/FSA, Business Payments, Payroll, Corp Expense, etc). The depth and breadth of transaction data provides the deepest level of granularity on data fields and payment types in the market, delivering unmatched intelligence and insight into consumer and business payment trends.

Machine learning and manual intervention tagging for each transaction at more than 1,400 merchant names is included as well, with each transaction at an accuracy rate of 99.79%.Monthly updates of the latest tagging data include a retroactive refresh of all historical transactions and enhancements to merchants already being tagged.

ARM Mimic™ Data Suite

The ARM Mimic™ Data Suite includes card transaction data output from the ARM Refinery data transformation process and ARM Mimic synthetic data application. The result is undiscovered data from billions of transactions that is statistically significant and safe to work with.

Unlike other data technologies, Mimic moves beyond the process of simply trying to anonymize or “clean” the data. It takes the next step and creates synthetic data that maintains the statistical value of the transactional data, while removing relevant Personal Identifiable Information (PII) that could be traced back to the original raw data.

ARM Direct Data Suite

ARM Direct Data Suite contains daily transactions sourced from over 1,000+ financial institutions throughout the United States. ARM Direct Data Suite is representative to the broad US population and includes billions transactions across multiple card payment types.

Our data consists of dozens of data fields including transaction amount, date, time of purchase, merchant name, city, state, zip, merchant category code, in-store vs. online purchase and more. Unlike some data providers, ARM Direct Data Suite shows transactions at the company/competitor level instead of being limited to groupings of 10 or more. Also, all ongoing transaction data can be delivered 1 day following the transaction date.

Contact Us

Let’s discuss how you can achieve a level of insight that will set you apart from the competition. Please complete the form below to set up an introductory consultation.


4145 SW Watson Ave.
Suite 200

Beaverton, OR 97005