ARM Insight’s patent-pending synthetic data solution, Mimic™, creates an “artificial” copy of client data for secure, anonymized, statistically relevant data monetization products. Mimic’s synthetic data output removes all privacy sensitive data and cannot be reverse engineered back to the source data set…not even by us!
Why is Synthetic Data Safer?
Because Synthetic Data is an “artificial” copy of the source data there is no personally identifiable information (PII) or other sensitive characteristics remaining in the data set, so it’s safe to share. Synthetic Data retains the statistical attributes of the source data, which makes it so valuable for monetization.
As data privacy laws and regulations such as GDPR, CCPA, and GLBA crowd the industry landscape, ARM Insight’s Synthetic Data methodology helps keep client data safe and compliant
No Personal INformation
Statistically relevant to original transaction
Easy path to monetization
Compliant with data privacy regulations
Why Are Synthetic Data-Based Data Products So Valuable?
Transaction truth and unprecedented granularity. Even though synthetic data has been transformed to protect consumer privacy and adhere to regulations, it still contains the “truth” of actual transaction data history, location, type and volume—not just trends. ARM Mimic™ Data Suite products include synthetic data encompassing billions of transactions that are statistically significant and safe to work with.
Let’s discuss your data exhaust and how Synthetic Data can monetize it.
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